How Two Companies Used Strategic Pricing to Boost Share and Drive Revenue
A Case Study by Stephen McPhail
Stop the race to the bottom and face up to the competition. Adopt a strategic pricing approach to change up your pricing packages as a solution for protecting your revenue, your customers, and your bottom line.
You'll learn
:
- How two companies changed their pricing mix and raised ARPU
- Analysis of price and usage trends to create a winning pricing structure
- The factors and options to analyze before you lower prices