---
title: Strategic Pricing Case Study| CMG Partners
description: Two subscription-based companies. Two strategic pricing models. Two wins. Read case studies about driving revenue in the face of stiff competition with agile marketing.
---

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# Strategic Pricing: Maximize Revenue with the Right Mix

![laptop-tea-notes.jpg](https://info.cmgpartners.com/hs-fs/hubfs/LandingPageImages_Lil/laptop-tea-notes.jpg?width=1747&name=laptop-tea-notes.jpg "laptop-tea-notes.jpg")

## How Two Companies Used Strategic Pricing to Boost Share and Drive Revenue A Case Study by [Stephen McPhail](http://cmgpartners.com/team/#stephen-mcphail) 

Stop the race to the bottom and face up to the competition. Adopt a strategic pricing approach to change up your pricing packages as a solution for protecting your revenue, your customers, and your bottom line. 

**You'll learn![Strat_Pricing_cover.png](https://info.cmgpartners.com/hs-fs/hubfs/Screen_Shot_2016-01-15_at_11.38.14_AM.png?width=150&name=Screen_Shot_2016-01-15_at_11.38.14_AM.png "Strat_Pricing_cover.png"):**

- How two companies changed their pricing mix and raised ARPU  
- Analysis of price and usage trends to create a winning pricing structure
- The factors and options to analyze before you lower prices

 

 

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