How Changing Customer Needs Impact Growth Opportunities
Part 2: The Commercial Segment
Commercial Cable marketing is going through a variety of major changes. Check out the second in a series of three articles on the state of marketing in this volatile market, which offers:
- An overview of the recent state of the U.S. commercial cable market
- The evolution from small business to mid market and enterprise customers
- Analysis of unique customer needs in the enterprise segment
- Recommendations for a strategic approach to managing growth through change