The Agile Marketing Mindset
How to think Agile
Agile for MarketingTM is a new way of thinking about marketing. You will leave traditional large scale campaigns behind to focus on incremental, iterative work that anticipates and responds to customers needs. Download our exclusive research on the agile marketing mindset.
- The seven principles of Agile for Marketing
- The importance of leadership and culture to shape agile teams
- Advice and experiences from CMG and more than forty CMOs